"The End Product Listing (EPL) is free of charge and constitutes the Bluetooth SIG's definitive list that publicly displays (http://www.bluetooth.com/Pages/Product-Directory.aspx) qualified market products on www.bluetooth.com. Here, consumers can verify that the manufacturers have fully met the requirements of qualification and be better assured of interoperability with other Bluetooth enabled products. If shipping your product, having your product listed on the EPL will indicate to customs officials that the product is genuine and meets both the requirements of qualification and trademark licensing, preventing the product from being destroyed by customs.

The End Product Listing (EPL) tracks the usage of a qualified design within new Bluetooth product implementations released to the market.

The Bluetooth SIG will market your EPL product on www.bluetooth.com within the Product Directory. Bluetooth.com receives approximately half a million monthly visits with the Product Directory. If you would like to know how to create an EPL, please follow the easy-to-follow guide (http://www.bluetooth.org/Events/Training/eplTraining.htm). Remember that an EPL can be updated (with pictures, descriptions, URLs, etc.) at any time."

- Reference: Bluetooth.org (http://www.bluetooth.org/ticketing/view_article.cfm?action=article_comment&aid=275)