Texas Instruments Cookie Policy




1. Scope and Content

This Cookie Policy is part of the Texas Instruments Incorporated, 12500 TI Boulevard, Dallas, Texas 75243, USA (together with its subsidiaries, “TI”) Privacy Policy. It explains how cookies and other tracking technologies (e.g., pixels, tags, IP address tracking) (collectively, “cookies”) are used on TI websites, online services, tools, and mobile applications (collectively, “sites”), and how you can manage their use.

TI may deliver additional notices or other information to you regarding cookies and other tracking technologies. You are encouraged to carefully review such additional notices and information and the Privacy Policy. By using TI sites, you agree to the use of cookies as described in this Cookie Policy.

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2. What are Cookies?

Cookies are typically small text files that websites place on your computer’s hard drive when you visit a website. Cookies are widely used by website owners to make their websites work, or to work more efficiently, as well as to provide reporting information. We use cookies on TI sites, including first party and third party cookies. If your browser is set to accept cookies, then your browser adds the text in a small file.

  • A “first party cookie” is one set by the website owner. The word “party” refers to the domain that places and controls the cookie. For purposes of this Cookie Policy, TI cookies are first party cookies.
  • “Third party cookies” are set by third parties and enable third party features or functionality to be provided on or through TI’s sites (e.g., advertising, videos, and website analytics services). The parties that set these third party cookies can recognize your device when it visits TI sites and as well as when it visits certain other websites.

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3. How Long do Cookies Last?

The length of time a cookie will stay on your computer varies. TI sites use the following types of cookies:

  • “Session cookies” exist only during your web browsing session and are deleted automatically when you close your browser.
  • “Permanent cookies” or “persistent cookies” survive after your browser is closed and can be used by websites to recognize your computer when you later re-open your browser and browse the Internet again.

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4. How Does TI Use Cookies?

TI sites use the following types of cookies:

  • Strictly necessary cookies. These cookies are necessary for the operation of TI sites (e.g., to track what items you have placed into your cart on the TI Store).
  • Analytics/performance cookies. These cookies allow us to recognize and count the number of visitors on TI sites and see how visitors navigate TI sites. This helps us improve the way TI sites work (e.g., by making it easier for you to find information on the site). For example, TI uses analytics cookies from Google Analytics.
  • Functionality cookies. We use these cookies to remind us of who you are and to access your activity and/or account information in order to deliver a more personalized and relevant experience on ti.com.
  • Advertising cookies. These cookies enable interest-based advertising on TI sites and third party websites using information you make available to us when you interact with our sites, content, or services. Interest-based ads are displayed to you based on cookies linked to your online activities, such as viewing products on our sites. We may also share this information with third parties for these purposes. We may use this information to ensure you see products of interest to you, manage the frequency with which you see an advertisement, tailor advertisements to better match your interests, and to help us understand the effectiveness of our advertising. For example, TI uses advertising cookies from DoubleClick.

We use cookie technology in several ways to enhance your experience on and continuously improve our sites, these include to: remember you when you return to our sites, identify you when you sign-in, authenticate your access, keep track of your specified preferences or choices, tailor content to your preferences or geographic region, display personalized browsing history, deliver customized content on our sites and third party websites, track downloads and page views, monitor site usage, conduct research and diagnostics to improve TI’s content, products, and services, and to help us analyze web traffic in general. We may also use cookies in interactions where you request something from TI such as literature, CD ROMs, technical support, seminar registrations, and/or when you participate in a survey.

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5. Other Technologies We Use

We will collect your IP address when you visit TI sites. We may be able to identify where your communication originated and the organization that it is using to access TI sites.

We also work with third party companies, such as web analytics companies, advertisers, or companies working on their behalf. These companies use pixels and cookie technologies to serve the ads that appear on TI or third party websites directly to your browser, based in part on your online activity. These third parties employ cookies to measure and improve the effectiveness of advertisements for their clients, including us. To do so, these companies may use information about your visits to our sites and other websites. This information can also be used for online preference marketing purposes, including providing relevant advertisements about goods and services of interest to you. TI does not have access to or control over cookies or other features that advertisers (e.g., AdRoll, DoubleClick) and third party websites may use, and the information practices of these advertisers and third party websites would be covered by their policies.

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6. How to Control Cookies

You can control cookies via your internet browser settings. The “Help” feature on most browsers will explain how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Because cookies allow you to take advantage of many of TI’s online features, consider leaving them turned on. For example, if you disable cookies, you will not be able to view personalized browsing history on an activity bar on TI’s sites. If you disable cookies, you will still see ads, but they will not be personalized.

You can also delete cookies via your internet browser settings. This will delete all of the information associated with that cookie – which means, for TI sites, e.g. that you will not be recognized on your next visit and will have to re-enter any information previously provided.

Another option for cookie control is a browser plug-in, which is a piece of software that can enable additional capabilities to your browser.

Some web browsers may let you enable a “do not track” feature that sends signals to the websites you visit, indicating that you do not want your online activities tracked. This is different than blocking or deleting cookies, as browsers with a “do not track” feature enabled may still accept cookies. While TI sites at this time do not recognize automated browser signals regarding tracking mechanisms, such as “do not track” instructions, you can generally express your privacy preferences regarding the use of most cookies and similar technologies though your web browser.

For more information about DoubleClick, including information about how to opt out, visit Google Privacy and Terms. For more information about Google Analytics and how it collects and processes data, visit http://www.google.com/policies/privacy/partners/. For more information about how to opt out of Google Analytics, visit https://tools.google.com/dlpage/gaoptout.

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7. Privacy

TI is committed to privacy. For more information about TI’s approach to privacy see our Privacy Policy. Questions regarding this policy can be sent to TI using our Feedback Form.


Effective Date: August 17, 2015

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