Arthur (Art) L. George, P.E. Senior vice president High Performance Analog (HPA) Texas Instruments Incorporated Art George is senior vice president and manager of the Texas Instruments (TI) High-Performance Analog (HPA) business unit. Since April 2006, he has led worldwide strategy and operations for TI’s broad portfolio of differentiated and innovative analog chips. This includes the company’s data converter, amplifier, power management and interface integrated circuits (ICs). These devices are driving quality of service and power-efficiency in a variety of applications ranging from running shoes to ultrasound machines and from cell phones to digital televisions. A TI veteran who joined the company in 1984, George drives TI’s High-Performance Analog market leadership position. He and his global team are responsible for executing a clear strategy to strengthen TI’s high-performance analog technology offerings and leverage TI’s position in this important growth area. George started his career at TI in Logic Operations as a test engineer. Early in his career, he created a worldwide team to document and install standardized evaluation techniques for design verification of new digital logic ICs in diverse locations such as Texas, Germany, Japan and Malaysia. The obstacles were numerous with no previously-existing worldwide standards. George has held a variety of operational positions, primarily in TI’s analog and logic businesses, where he managed or was involved in the development of more than 1000 new IC products. More recently, he was manager of the High-Performance Linear business unit, and was responsible for TI's catalog amplifier and interface ICs. In this role he was heavily involved in the integration of Burr-Brown, which significantly enhanced TI’s capabilities in high-performance signal chain products. He also led TI’s acquisition of Chipcon, a leader in low-power RF technology. He is a graduate of Southern University in Baton Rouge, Louisiana, where he earned a bachelor of science in electrical engineering in 1983. In 2007, he received the university’s Outstanding Alumni Engineering Achievement Merit Award at the school’s 50th anniversary. He also earned a master’s degree in engineering management in 1990 from Southern Methodist University in Dallas. George has been honored at the Black Engineer of the Year Awards conference twice as one of the 100 Most Important Blacks in Technology. He also received the Career Achievement in Industry Award. The awards are sponsored by The Council of the Engineering Deans of the Historically Black Colleges and Universities, and US Black Engineer and Information Technology magazine. George is passionate about building up the next generation of engineers and actively participates in engineering recruitment, talent development and diversity initiatives on behalf of TI.