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DM355 is a highly integrated, programmable Digital Media System-on-Chip (DMSoC) platform for digital still camera and mobile systems that require digital media encode and decode capabilities. Designed to offer end-equipment manufacturers the ability to produce affordable DSC products with high picture quality, DM355 combines programmable image processing capability with a highly integrated set of imaging peripherals. The chip's programmability comes from an ARM926 RISC processor core and specialized Imaging Coprocessors.

Together, these elements enable camera manufacturers to implement proprietary image processing algorithms in software. DM355 also enables a seamless interface to most additional external devices required for a complete digital camera digital implementation. The interface is flexible enough to support various types of CCD and CMOS sensors; signal conditioning circuits; power management; DDR2/mDDR SDRAM; and shutter, Iris, and auto-focus motor controls. DM355 allows camera manufacturers to meet customer demands by fulfilling both image quality and low cost expectations required in the volume point and shoot digital still camera segment.